Clarity
Practical insights, strategic thinking and real-world advice to help your business make better use of technology.Technology is changing faster than ever, bringing new opportunities as well as new challenges for businesses of every size. The Clarity hub is where I share practical advice, industry insights and straightforward guidance to help you make informed decisions and build a stronger digital presence.
Search is changing. Again. If you've searched Google recently, you may have noticed that sometimes you have to travel quite a long way down the page before reaching what we used...
AI is everywhere. Every new piece of software seems to have acquired an AI assistant, businesses are being told they need an AI strategy, and there is an endless supply of new...
When someone searches for a business like yours in their local area, do you appear? It sounds like a simple question, but local search involves more than having a website and...
You have some budget to promote your business online. Where should you spend it? Google Ads? Facebook or Instagram? LinkedIn? TikTok? Perhaps a combination? There isn't a...
You have a professional website. Your services are clearly listed, everything works and people are visiting it. So why aren't those visitors turning into enquiries? It is a...
Sometimes, I know people think I am being pernickety when I talk about how products should be photographed for e-commerce – the background, what’s in the picture as well as the...
The Domain Name Game. How to choose one for your business, and what to do if the one you want is taken (or expensive). What’s In a Name? You have a name for your business –...
As a .co.uk domain owner, you may have recently received an email from the UK Official Domain Registry - Nominet about a .uk domain. When the .uk extension (or TLD - Top Level...
erence Between a Facebook Boosted Post and a Facebook Ad I have some blog posts about questions I am asked nearly every day and here's one of them! Well, there’s one that comes...
I am embarking on a series of articles about the technology, companies and organisations I partner with. Each technology in this series has been tried and tested by me and...
You return from your networking event, yes you made it out the other side! You may have no idea what words eventually came out of your mouth or who you have spoken to, but you...
You’ve arrived at your networking event, you’ve got your 30-second intro (or however long the event allows) is running through your head for that moment you have to introduce...
So you have found a networking event and decided to go along. Whether it’s your first time or you are a seasoned networker, knowing who you are likely to find in the room can...
Networking for UK Small Business Part I - Find Your Network Business networking is certainly nothing new but the recent explosion of networking opportunities fuelled by social...
Probably the most discussed and debated topic in the many VA and Freelancer groups I belong to is that of cost justification and especially for UK based Virtual Assistants. In...
A good logo should be describable, memorable, effective without colour and scalable. Your logo should have immediate recognition, convey your company's personality, character or...
Does it seem to be getting harder to get people’s attention? I’m not only talking about prospective or existing customers, but also your employees. Here we are going to look...
It’s happened to me, it can happen to you. Worse than receiving spam email has to be unknowingly sending it. When bogus and probably virus and malware-laden emails go out in...
Trade show season is upon us for retail buyers throughout the UK and indeed the world. Having a plan for any show visit is critical to not only maximizing your time but for the...
SEO – it’s one of those acronyms the business world loves to talk about but what does it really mean? Do you really need to know? Does a small business even need to be spending...
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Looking for a specific topic?
If there’s a digital topic you’d like me to cover or a question you’d like answered, I’d love to hear your suggestions. Many of the articles in Clarity are inspired by real conversations with business owners looking to solve everyday challenges.
If you’d like to discuss a particular challenge in more detail, you’re also welcome to book a consultation.
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