SEO
Search is changing. Again. If you’ve searched Google recently, you may have noticed that sometimes you have to travel quite a long way down the page before reaching what we used to think of as the actual search results. AI-generated answers can now occupy a...
Business
AI is everywhere. Every new piece of software seems to have acquired an AI assistant, businesses are being told they need an AI strategy, and there is an endless supply of new tools promising to transform the way we work. For a small business owner, that can make the...
SEO
When someone searches for a business like yours in their local area, do you appear? It sounds like a simple question, but local search involves more than having a website and hoping Google works out where you are. Google uses information from your website, your Google...
Marketing
You have some budget to promote your business online. Where should you spend it? Google Ads? Facebook or Instagram? LinkedIn? TikTok? Perhaps a combination? There isn’t a universal answer, because the different advertising platforms aren’t simply...
Websites
You have a professional website. Your services are clearly listed, everything works and people are visiting it. So why aren’t those visitors turning into enquiries? It is a frustrating problem, but usually there isn’t one single thing wrong. A website can...
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