Clarity
Practical insights, strategic thinking and real-world advice to help your business make better use of technology.Technology is changing faster than ever, bringing new opportunities as well as new challenges for businesses of every size. The Clarity hub is where I share practical advice, industry insights and straightforward guidance to help you make informed decisions and build a stronger digital presence.
Ecommerce Product Photography – Amazon Sets The Standard
Sometimes, I know people think I am being pernickety when I talk about how products should be photographed for e-commerce – the background, what’s in the picture as well as the...
Choosing A Website Domain Name
The Domain Name Game. How to choose one for your business, and what to do if the one you want is taken (or expensive). What’s In a Name? You have a name for your business –...
Reservation of .uk Domains Ending on 25th June 2019
As a .co.uk domain owner, you may have recently received an email from the UK Official Domain Registry - Nominet about a .uk domain. When the .uk extension (or TLD - Top Level...
Facebook Ads – The Difference Between a Boosted Post and an Ad
erence Between a Facebook Boosted Post and a Facebook Ad I have some blog posts about questions I am asked nearly every day and here's one of them! Well, there’s one that comes...
What is an LMS?
I am embarking on a series of articles about the technology, companies and organisations I partner with. Each technology in this series has been tried and tested by me and...
Networking Tips for Small Business Part IV – After The Event
You return from your networking event, yes you made it out the other side! You may have no idea what words eventually came out of your mouth or who you have spoken to, but you...
Networking Tips for UK Small Business Part III – At The Event
You’ve arrived at your networking event, you’ve got your 30-second intro (or however long the event allows) is running through your head for that moment you have to introduce...
Networking Tips for Small Business – Part II People you will find at a networking event
So you have found a networking event and decided to go along. Whether it’s your first time or you are a seasoned networker, knowing who you are likely to find in the room can...
Networking for UK Small Business Part I
Networking for UK Small Business Part I - Find Your Network Business networking is certainly nothing new but the recent explosion of networking opportunities fuelled by social...
Why Your UK VA is Worth Their Rate in Gold
Probably the most discussed and debated topic in the many VA and Freelancer groups I belong to is that of cost justification and especially for UK based Virtual Assistants. In...
What Makes A Good Logo?
A good logo should be describable, memorable, effective without colour and scalable. Your logo should have immediate recognition, convey your company's personality, character or...
Ways to Improve Communication
Does it seem to be getting harder to get people’s attention? I’m not only talking about prospective or existing customers, but also your employees. Here we are going to look...
Am I Sending Spam?
It’s happened to me, it can happen to you. Worse than receiving spam email has to be unknowingly sending it. When bogus and probably virus and malware-laden emails go out in...
Roll Trade Shows Like a Pro
Trade show season is upon us for retail buyers throughout the UK and indeed the world. Having a plan for any show visit is critical to not only maximizing your time but for the...
What Your Business Needs to Know About SEO
SEO – it’s one of those acronyms the business world loves to talk about but what does it really mean? Do you really need to know? Does a small business even need to be spending...
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Looking for a specific topic?
If there’s a digital topic you’d like me to cover or a question you’d like answered, I’d love to hear your suggestions. Many of the articles in Clarity are inspired by real conversations with business owners looking to solve everyday challenges.
If you’d like to discuss a particular challenge in more detail, you’re also welcome to book a consultation.
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